Some business people have been burned in the past when setting up new business relationships or when hiring new staff, and because of this they are very cautious about new staff or business deals, or about someone they are considering entering into a business partnership with. For example internet marketing or advertising can be common markets for scams, so research might be worthwhile, either way you can run a google search and even try a background check or reverse lookup. Make full use of the power of the internet, because the marketing and internet markets in particular are most definitely suited to this form of research. As people and businesses come in contact with other individuals and companies they tend to record their opinions, both good and bad, on websites. These sites include places such as official review sites, web2.0 social networking sites, even forums and discussion boards.